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SEO basics stands for search engine optimization which are basic tactics a webmaster implements to improve his website traffic and the conversion of that traffic to sales by the manner in which he builds his site.

The basic element of all optimization revolves around keyword research and selecting the right keywords for a website owner to optimize his websites for. The main keyword is selected, and it is used as a seed from which other keywords are derived. With the use of a keyword analysis tool, whether free or a paid one, these secondary keywords can be found.

What the keyword tools will also generate are long tail keywords, which consist of three or more words, and are more likely the phrases targeted customers will key into the search engines when they are searching for the products they want. They will usually be phrases of low competition and, hopefully, have a large number of searches for them by potential customers.

<strong>There are two types of SEO basics – on-page Optimization and off-page Optimization</strong>

<em>On Page Optimization</em>

Here focus is given to the utilization of quality content, keywords and titles that are relevant to the topic, and the navigation tactics used on a page. The combination of these factors will determine the appeal of both visitors and the search engines to the website.

The main concept regarding the content of a website is that it should contain quality, useful content for its readers, and the content should be regularly refreshed.  The search engines focus a great deal of attention on this one factor, because the reasoning is that if they were to return in the search engine results pages (SERPS), websites that provided poor quality and useless content, their value as a search engine will be seriously  devalued by searchers, who will look elsewhere for their information.

Also, in on-page optimization, the main keyword is expected to appear in the title, in the first and in the last paragraphs of the content, and as close to the beginning of these sections as possible. The secondary keywords should be scattered in the body of the content in as natural a manner as possible, and should not be over used.

Also considered a part of on-page optimization is the proper internal linking of the pages of the website. The pages should be linked together in as natural a way as possible, to provide a helpful and useful navigation for the visitors to the pages. Such a linking structure will gain good marks from the search engines which look for pages that can be easily navigated by readers.

<em>Off Page Optimization</em>

This describes the relationship the website has with other websites through the methods of search engine marketing techniques that include blogging, video marketing, social bookmarking, article marketing and other methods.

These techniques will create a link in the marketing form used, for example a hyperlink in the article posted on a high page ranked article directory, in a relevant category, that directs readers of the article back to the site that is being promoted.

The links created between these blogs, websites and media, back to the website are referred to as backlinks. The value of backlinks is that they should demonstrate that they are valuable links to a high ranking website or blog in the same related niche as the website of blog that is receiving the backlinks. In this way the search engines will value them greatly and rate them more highly in the SERPS and increase their page ranking also.

<strong>How Search Engines Work</strong>

The role of the search engines (SEs) is to crawl websites and collect data with the use of electronic spiders, called bots, which place the data they collect into the SE’s databases.  They move from one webpage to another by means of the links that lie between them.

Encouraging the SEs to crawl your sites and enabling them to locate you linked  pages is a priority, so you must provide clear paths using easy text links to your site’s important pages and also to your text based sitemap which outlines the structure of your site.

The SEs aim to show results pages to its users that provide the most relevant data that matches the keyword phrases they enter in the search boxes. The SEs determines what is relevant based on 4 very important factors.

The four main factors that the SEs considers in website content are the titles, the description metatags, and good relevant content and inbound links. The placement of the keyword phrase in each of these 4 items is crucial to good SEO strategies.

<strong>Website Traffic and Conversions</strong>

With an understanding of SEO basics, you will be able to not only drive an increased amount of traffic to your website, but you will attract quality targeted traffic that will result in a large number of conversions to sales - the point of using SEO in the first place.

These are the SEO basics every webmaster needs to understand. Utilizing unscrupulous and outdated SEO practices could result in a search engine ban on your domain, so only implement good strategies that showcase your understanding of SEO and your success is almost guaranteed.

<strong>SEO vs Viral marketing - Which One is More Important?</strong>
 
You can use one of many different ways to help generate traffic to your website and with this post we will be showing you the differences between SEO vs Viral marketing. These are two of the top strategies to help you get traffic to your website, which will translate into more profits in your pocket. They both work very well and can be use, but they are both very different from each other.

<strong>SEO vs Viral marketing - Which is best for the long run?</strong>

SEO is one of the most important things you can use to help your website rank in the search engines, which means organic and free traffic. However, when you compare SEO vs Viral marketing you will see that you can get quite a bit of traffic from both over the future. Viral marketing is a strategy of using a free guide or one of the many social media sites, like Facebook, to get others to deliver your message all over the internet.

When you use a free guide and it goes viral, this means you literally have armies of other marketers giving your free guide out through newsletters to their lists of subscribers. This can bring you in floods of traffic over and over again. This is a good strategy for the long run, but when you take SEO vs Viral marketing, search engine optimization is still the best way to get targeted traffic to your website.

<strong>SEO vs Viral Marketing - Why not use Both Methods?</strong>

Those that are trying to market a website are always looking for more traffic. So, why not use both methods to help you get traffic to your websites? Using both methods is a great way to go and if you use SEO properly, and you build a list of subscribers, then you can use viral marketing as well. You can also give your free guide out through forums and other methods to help with your viral marketing methods.

SEO vs Viral marketing is a hot topic for discussion and the real answer is to use them both to drive traffic to your website. It is always important to make sure your site is optimized properly for search engine traffic. Once this is done or at least a long term plan has been established, then you should move on to using a free guide or another form of viral marketing to help boost your traffic.