<img src="https://itxdesign.com/wp-content/uploads/2015/09/About-Page.jpg" alt="About Page" width="168" height="57" class="alignleft size-full wp-image-8701" />Every website should have an About Page, especially if it's a business website. However, this page has to be created properly or it may communicate the wrong message to your visitors. Here are a few tips to help you create the best possible About Page for your new website.

<h2>It's Not About You</h2>

It may not seem like it, but your About Page is not about you. Think about the last time you had a conversation with somebody and all they wanted to do was talk about themselves. Did you enjoy the conversation? Of course not!

Your about page is like this type of conversation, but it needs to be about your visitors. You want visitors to understand the benefits of your website and company when they find your About Page.

<h2>Convey Emotion, If Possible</h2>

<img src="https://itxdesign.com/wp-content/uploads/2015/09/Convey-Emotion.jpg" alt="Convey Emotion" width="200" height="150" class="alignright size-full wp-image-8703" />Your About Page will become a better offering for your visitors when you can get them excited by conveying emotion, whenever possible. You want to explain their feelings and make your visitors feel as if they are accepted into a part of your website. This will make it easier to get your visitors to take action now and later on.

<h2>Brag, but Remain Humble</h2>

You want to brag about your business, but you have to be humble. If you have won awards or been recognized, you should mention it, but don't make your About Page all about what you have done. If you just list accomplishments, you will isolate your readers, which is never a good thing. 

One of the best things you can do is wrap your awards and accolated into a story. This helps you to relate to the reader and still brag without making it seem like you are bragging.

<h2>Finish with a Call-To-Action</h2>

<img src="https://itxdesign.com/wp-content/uploads/2015/09/Call-to-Action.jpg" alt="Call to Action" width="200" height="255" class="alignleft size-full wp-image-8702" />Many businesses miss this part of the About Page. When you finish the page, you want to finish it with a call-to-action. This will help you convert more visitors into actual customers instead of just visitors reading your About Page.

These are a few tips to help you create an amazing About Page for your website. No matter what type of website you run, you need a great About Page. Make sure you incorporate these tips to make it even better.
