With nearly 170 million people logging on and making a purchase every single year, your website is vital to your business success. With so many people logging on and buying from websites, you need the right tools to put you ahead of the game. The right photography is one of those tools, as a picture is worth 1,000 words, if it's high quality and communicates the right message.

If you want to increase your website sales, even if you don't sell products, you can with high-quality photography. Using high-quality images to represent your products and services will have a direct impact on your bottom-line. Think about it, if you log on looking for the perfect lawn care service and one has beautiful images of the worth they have done, while another just shows you a company logo, which one will you choose?

<h2>The Right Equipment Matters</h2>

Without the right camera, lens and other photography equipment you will struggle to get amazing pictures. If you need a large number of product pictures done, you may want to hire a professional. However, if you will be taking pictures on an ongoing basis, investing into the best equipment possible will make a huge difference.

<h2>Multiple Pictures Speak Loudly</h2>

Displaying just one picture of a product can make it look like you are trying to hide something. However, when you show the product from all angles, it can make it easier for consumers to make a buying decision. 

Step into the shoes of your customer. What type of pictures would you like to see of the product or service? What would you need to be convinced to buy?

<h2>The Details Matter</h2>

Pictures are a great way to show details and many times, the details make a huge different. Going back to the lawn care example, if you saw pictures of beautifully landscaped and mowed lawns with amazing detail, you'd be more likely to choose the company displaying these pictures over one with just general pictures. 

<h2>Edit Your Images</h2>

When you take an image, you need to edit it before you actually post it to your site. Rarely will you see a professional photographer take a picture and send it off to the client without editing it. You need to edit for the lighting, color clarity and other elements of the picture. 

Photoshop is the best software for editing pictures. There are a few free choices out there, but if you want the best quality editing, subscription to Photoshop is necessary.

<h2>Background, Environment and Lighting</h2>

If you are taking pictures of products, the right background makes a difference. Professional photographers will try to create an "infinity curve" which provides a background with the ability to make your product look like it's floating in white space. You can do this with a roll of paper and a little bend to the background.

Along with the background, you want to make sure you have great lighting and a good environment. This will help you to make your pictures more consistent.

If you want to boost your website sales, using great photography can help you increase your profits. Whether you sell products or you provide a service, images will give you the best way to communicate your message to your website visitors.
